THE SPIRITS THAT FASCINATE THE WORLD
Worldwide
WON THE TITLE OF “CHINESE FAMOUS BAIJIU” FOUR TIMES
Wuliangye has long been renowned for its strong aroma, mellow taste, sweetness and harmonized flavors. In 1956, Wuliangye won the first prize in the vintage wine competition organized by the then Foodstuff Ministry of China. In 1963, 1979, 1984 and 1989, it received the title of “China’s Name Brand Baijiu” for four times.
INTERNATIONAL DEVELOPMENT
TAKE THE HARMONY AND BEAUTY OF THE WORLD AS ITS DUTY FOLLOW THE ROAD OF INTERNATIONALIZATION OF NATIONAL BRANDS
One of the earliest Chinese brands to go abroad, Wuliangye takes it as its mission to communicate the great spirit of the Chinese nation and traditional Chinese culture to the world. Wuliangye has won 48 gold medals in the world, shining brilliantly on the global stage.
In recent years, we have initiated the”Belt and Road”International Wine Alliance held Wuliangye promotion around the world, and joined forces with Swarovski and other world-famous brands to put on a cross-sector global show.
Nowadays, Wuliangye is making overall plans to establish three major international marketing centers in the Asia-Pacific region Europe and America. Our marketing network covers five continents and offers an international perspective on”The Flavor of a Great Nation, The King of Chinese Baijiu”.
BRANDing
WULIANGYE – FROM CHIINA THE WORLD
