FROM CHINA TO THE WORLD
About Wuliangye
WON THE TITLE OF “CHINESE FAMOUS BAIJIU” FOUR TIMES
Wuliangye has long been renowned for its strong aroma, mellow taste, sweetness and harmonized flavors. In 1956, Wuliangye won the first prize in the vintage wine competition organized by the then Foodstuff Ministry of China. In 1963, 1979, 1984 and 1989, it received the title of “China’s Name Brand Baijiu” for four times.
Ancient fermentation
Pit in the Ming Dynasty with a history of over 600 years (Built in 1368)
“The older fermentation pit, the better baijiu“ means that old fermentation pit produces good baijiu, which benefits for health. Baijiu with different aroma require different structures of fermentation pits. Distinguished from the one-time fermentation pit manually made for Sauce-flavor baijiu ; Strong-flavor baijiu is produced in ancient fermentation pits. The fermentation pit group of the Ming Dynasty owned by Wuliangye is the earliest existing “Active Fermentation pits”, which have never ceased producing for 600 years ago. It is a miracle in Chinese baijiu history that there are abundant microorganisms in the fermentation pit. Since 2005, Wuliangye’s aged fermentation pit mud has been permanently kept in the National Museum of China.
CORE BRAND STRATEGY
CORE BRAND “1+3” STRATEGY AND 4+4” STRATEGY OF SERIES PRODUCTS
CORE BRAND “1+3” STRATEGY
It focuses on 52%vol Wuliangye classic, the new large single product and strives to create Wuliangye brand that is high-end, international and fashion.
“4+4” STRATEGY OF SERIES PRODUCTS
It has 4 national strategic large single product series products, namely WULIANGCHUN, WULIANGCHUN WULIANGTETOUQU, and JIAN ZHUANG as well as 4 regional key product series baijiu, WULIANGRENJIA BALJIAYAN, YOU JIU, and FLAMMA.
WULIANGYE
International
Honor&Awards
1994
Jianzhuang won the gold award in the International Baijiu, Wine, Beer and Beverage Exposition held in New York, U.S.A.
1994
Wuliangye and Jianzhuang won the gold prize in the 5th (Beijing) Asia-Pacific International Trade Fair.
1994
Wuliangye and Jianzhuang won the grand gold medal in the 3rd (Paris) International Potable Spirit,Beverage and Instrument Exposition in France.
1994
Wuliangye won the grand gold medal in the Panama International Famous Beverage and Food Exposition held in Washington, America.
1994
Wuliangye and Jianzhuang won the grand gold medal in the International Beverage Exposition held in Tokyo, Japan.
1995
Wuliangye won the gold prize in the 13th Panama Pacific International Exposition.
1995
Wuliangye won the gold prize in the International Food Exposition held in New York, America.
1995
Wuliangye was honored as the “King of China’s Baijiu” in the International Statistical Conference held in Hong Kong.
1996
Wuliangye won the gold prize in the International Baijiu and Beverage Exposition held in Houston, America.
1999
Wuliangye Group Co, Ltd won the “Outstanding Achievement Award in Contemporary Architecture and Art in China” in the 20th World Congress of Architects held in China.
1999
Wuliangye won the grand gold prize in the International Food Exposition held in Chile.
1999
Wuliangye won the gold prize in the International Food Exposition held in Chile.
1999
Qingmei Baijiu won the gold prize in the International Food Exposition held in Chile.
2000
Wuliangye won the Top Honor Prize in the Wine and Tea Exposition held in Paris, France.
2000
Wuliangye Group Co., Ltd maintained the title of honor of ‘National Model Staff Family’
2001
Wuliangye won the gold medal in the Business Exhibition for Industry and Agriculture held in Panama.
2001
Wuliangye Group Co., Ltd was honored as China’s Top 50 Listed Company with the Greatest Potentials.
2002
Wuliangye won the only gold medal for the baijiu at the 20the Panama International Business Exhibition.
2010
Wuliangye was ranked in the 29th place in the List of 2010 Asia Top 500 Brands.
2011
Wuliangye Group won 2011 Special Award for China Enterprise with Social Responsibility.
2011
Wuliangye Corporation won the 11th National Quality Award.
2012
Wuliangye Group won 2012 Grand Gold Award for China Enterprise with Social Responsibility.
2014
Wuliangye achieved a bramd value of RMB 735.80 billion in the evaluation of 2014 China Most Valuable Brands, ranking No. 1 in the baijiu industry.
